60 Years of Stories
60 Years of Stories
The 60th anniversary of MINI gave us the opportunity to pay tribute to an icon of British motoring. No-one has more passion for MINI than the people who drive them and so it seemed only logical to ask the community of drivers to tell us the stories behind their cars.
As well as documenting stories on film, we collected a total of ten from every decade and created a post of each on our Instagram channel. This lead to the best engagement of any social campaign we have ever done for MINI.