Feel MINI Electric
When it came to MINI’s first ever electric vehicle, we didn’t just launch a car, we launched a feeling. The best thing about MINI Electric is how it feels to be behind the wheel and our Feel Good Guarantee promised that if people weren’t feeling MINI Electric after their first test drive, they got their money back. With cars due to off the line just as the pandemic hit, we had to pivot during the campaign but came back stronger than ever
Awards: The Drum - Transport and Automotive Campaign of the Year
