The Ultimate Weekend

At Goodwood Festival of Speed, a stand for BMW needs to be more than just a place for fans to see the latest models. Because when you’ve got the Ultimate Driving Machine, it deserves the Ultimate Weekend.

As well as a chance to get up close to the Neue Klasse concept cars, we put some of our ultimate models from down the years on the track. On our stand we went all-in on ultimate, giving fans the chance to test their racing skills in the Ultimate Driving Sim and watch live podcast recordings in the Ultimate Sounds & Stories lounge.