This is Parenthood

The myth of ‘perfect parenting’ means that over half of new parents feel like they’re failing during the first year. Working with challenger brand WaterWipes, we set out to do something about this, creating a social first campaign that championed real parenting. The work began before the pandemic but continued to evolve and support parents throughout it.

Awards: The Drum - Grand Prix/Best Branded Content/Best Use of Content on Social Platform/Best FMCG Content Marketing

The campaign was covered by Contagious, Shots, Campaign, Little Black Book and The Drum.