Ahead of Time

You know what it’s like. Every time you fly long-haul you scroll through the entertainment menu three times and then end up watching a film you’ve already seen. Well, not on our plane.

To mark Icelandair’s 80th anniversary we created the world’s first in-flight immersive theatre experience. Things didn’t stop once we were on the ground either, as we kicked off a season of live performances which any passengers who had a stop-over in Iceland could enjoy.