Radio
Radio is one of my favourite mediums to write for as you have such a direct connection to the listener. During my time on MINI I wrote numerous radio ads and the three I like best are below.
This ad formed part of a campaign to promote to the fact that 9 out of 10 dogs are happy in a MINI, because you really can’t please everyone.
To bring to life the feel of the MINI Electric we collaborated with world champion beatboxer Beardyman.
As we re-emerged from lockdown we needed an ad which captured the MINI spirit, on pause for a while but back stronger than ever.