Client: MINI
Making idents for Channel 4 based around the adventurous Mini Countryman SUV meant the chance to tell funny, visual compelling, short-form stories. Our central idea was simple - a rallying cry that our drivers utter every time they take a journey.
To make sure that comedy was at the heart of everything we worked with Michael Lennox, the BAFTA award winning director of ‘Derry Girls’. The idents are playing out on C4 throughout 2021.